SquareTwo is a mobile games publisher that creates simple yet compelling games where points have real value, leveraging their own Media and Rewards platform. Their initial title verydice has a simple game loop that compels users to share, engage and redeem points for actual goods.
Dave Yoo Co-founder & CEO
Operating experience scaling companies from early stages through exit: Netblue, Social Concepts (acquired by Big Fish Games then Churchill Downs, Inc.), POPSUGAR, and 3Q Digital (acquired by Harte Hanks).
Ben Yee Co-founder & CTO
Full-stack engineering across startups and enterprise businesses: RemarQ (acquired by Critical Path), Kabam (acquired by Netmarble), Involver, Lytro, eBay, and Vouch Financial.
Founded in 2016. The team experimented with retention and monetization around simple game play dynamics. By mid 2017, they had launched their first title on iOS, verydice, and were able to generate monthly profit.
The Initial Sprout
Compelling growth, acquisition, retention/churn and monetization dynamics.