s2_logo_new.png

http://www.squaretwo.co/

About

Square Two is a mobile games publisher that creates simple yet compelling games where where points have real value, leveraging their own Media and Rewards platform.  Their initial title verydice has a simple game loop that compels users to share, engage and redeem points for actual goods. 

Founding Team

Dave and Ben Square Two Founders.JPG


Founders
Dave Yoo   Co-founder & CEO
Operating experience scaling companies from early stages through exit: Netblue, Social Concepts (acquired by Big Fish Games then Churchill Downs, Inc.), POPSUGAR, and 3Q Digital (acquired by Harte Hanks).

Ben Yee   Co-founder & CTO
Full-stack engineering across startups and enterprise businesses: RemarQ (acquired by Critical Path), Kabam (acquired by Netmarble), Involver, Lytro, eBay, and Vouch Financial.

Milestones

Founded in 2016. The team experimented with retention and monetization around simple game play dynamics.  By mid 2017, they had launched their first title on iOS, verydice, and were able to generate monthly profit. 

 

  

The Initial Sprout

Compelling growth, acquisition, retention/churn and monetization dynamics.

Partner
Larry Marcus

Year Partnered
2017