BlueLithium is an advertising network focused on serving ads based on behavioral targeting of its users. As of September 2007, BlueLithium is the fifth largest ad network in the United States and the second largest in the United Kingdom, with 145 million unique visitors per month.
BlueLithium was acquired by Yahoo! in September 2007 for approximately $300 million in cash.
Gurbaksh Chahal, Founder and CEO
2007 Yahoo! Acquires BlueLithium for $300M.
The Initial Sprout
Outstanding targeting and optimization technology.